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Day 1 (Friday Oct 27, 2017)

10 AM to 5 PM - Registration
Location: Four Points Bentonville
Description: Few things to remember here. 1.) Every half hour or so, we’ll have a shuttle from the airport that takes you to the hotel. 2.) That same shuttle will be dropping folks off downtown (so drop off your bags, hang out a bit and a shuttle will take you downtown). 3.) We’ll be checking folks in at hotel. This is where you pick up your badge. Got it? Good!


4 PM to 6:30 PM - Blogger / Brand Speed Date
Location: Downtown Bentonville
Description: We’ll bring the drinks, you bring your a-game and your best 60 second pitch. Be ready, this fast pace format is designed to help you start a relationship with that brand / blogger that you’ve been eyeing!


6:30 PM - 11 PM - Free Time Around Bentonville
Location: Downtown Bentonville
Description: Whew! All that sweet talk means it’s time for a some dinner. Grab those new friends you just made and time to explore a new town. We’ll be running shuttles all evening back to the hotel (we’ll announce a rendezvous point of where the shuttles will be).

Day 2 (Saturday Oct 28, 2017)

8:30 AM to 9:30 AM - Breakfast Keynote: How to Power a Social Movement with Social Media
Location: Grand Ballroom
Speaker: Land Tawney, CEO, Backcountry Hunters and Anglers
Title: How to Power a Social Movement with Social Media
Description: Tawney and BHA are recognized as being one of the leading forces behind the public lands movement for outdoor recreation economy. He started the hashtag “keepitpublic” and runs Facebook Lives at the capitol that get hundreds of thousands of views. See how this innovative leader is using digital to unite the hunting / fishing communit and human powered outdoor communities, to fight for public lands.


10:00 AM to 11:00 AM - GearJunkie: Building A Blog Mega-Brand
Location: Grand 1
Speaker: Stephen Regenold, Editor in Chief, GearJunkie.com
Title: GearJunkie: Building A Blog Mega-Brand
Description: With a million+ monthly readers (and seven-figure annual revenues) GearJunkie is a top publication in its space. But it took 10+ years and a bootstrapped plan for founder Stephen Regenold, a former newspaper journalist, to build his team and tread the tricky landscape of digital media. In this session, Regenold will divulge on some digital best practices, video, sponsored content, and custom projects that have allowed GearJunkie to grow into a mainstream voice.


10:00 AM to 11:00 AM - How I Raised a Six Figures on Kickstarter for a Book
Location: Grand 3
Speaker: Hank Shaw, Editor, Honest-Food.net
Title: How I Raised a Six Figures on Kickstarter for a Book
Description: Hank recently raised over $100k for his latest book, Buck Buck Moose. This is the story of how he did it and a technical, step by step breakdown so you can do the same.

11:00 AM to 12:00 PM - How to Break into Freelance Writing for Major Publications
Location: Grand 1
Speaker: Kristin Hostetter, Editor in Chief, SNEWS/OR Daily,
Aaron Bible, Freelancer, Men’s Journal, Men’s Health, Backpacker, Gear Institute, etc.
Title: How to Break into Freelance Writing for Major Publications
Description: Kristin spent 20 years at Backpacker before moving over to the B2B side. Aaron has spent the last 20 years freelancing for major publications. Kristin will speak from an editor’s perspective and Aaron will speak from a freelancer’s perspective.

11:00 AM to 12:00 PM - How to go from 0-100k Pageviews in a Year
Location: Grand 3
Speaker: Nick Grzechowiak
Title: How to go from 0-100k Pageviews in a Year
Track: Amplification
Description: Nick, editor of 50 Campfires will break down the traffic tactics that took their publication from 0 to 100k pageviews per month, within one year.

12:00 PM to 1:00 PM - Lunch
Location: Grand Ballroom
Speaker: Phil Bloom, President, Outdoor Writer’s Association of America
Title: Media’s Role in the Fight for Public Lands
Description: As outdoor media, our professions and livelihoods depend on the outcome of decisions made in DC regarding public lands. Phil Bloom will present some ways to effectively advocate on the topic.


1:00 PM to 2:00 PM - SEO vs. UI/UX - A Case Study on the Gear Institute Redesign
Location: Grand 1
Speaker: Colin O’brien, Digital Director, Bicycle Retailer
Title: A Case Study on the Gear Institute Redesign
Description: SEO and UI/UX are constantly at odds. A minimalist user experience may be beautiful to navigate, but drop traffic in half. What’s great for SEO might look off-brand and clunky. Colin has spent the last two decades as a professional SEO AND front end UI/UX developer. He’ll talk about how he redesigned Gear Institute’s site to include advanced SEO (rich snippets, insite link strategy, etc.), affiliate / banner ads, and last but not least, a mobile responsive UI/UX to keep readers coming back.


1:00 PM to 2:00 PM - How to Scale Your Blog by Franchising
Location: Grand 3
Speaker: Eric Cohen, Editor, Macaroni Kid
Title: How to Scale Your Blog by Licensing
Description: Who knew that blogs could be licensed? Eric Cohen knew. His blog Macaroni kid has over 500 chapters (aka licenses), giving him leverage to sell larger ad packages to bigger brands. In this session, he’ll share tips so you can license your blog.


2:00 PM to 3:00 PM - Live Content Audits
Location: Grand 1
Speakers: Jenny Guy, Stephie Predmore, Susannah Brinkley, Mediavine
Title: Viewability, SEO, and You
Description: Improving your site’s viewability will not only add to your bottom line from an ad perspective, it will also improve your SEO and enhance your audience’s overall experience on your site.


2:00 PM to 3:00 PM - How to Create a Professional Video Series on a Budget
Location: Grand 3
Speaker: Mark Norquist, Editor, Modern Carnivore
Title: How to Create a Professional Video Series on a Budget
Track: Creation
Description: Mark has found a way to create lots of videos on the cheap. In this session, he gives some tips to creating an impactful video series (you know – the kind that creates a loyal following a drives traffic) for brands and bloggers on a budget.


3:00 PM to 4:00 PM - Change and Get Ready for Scavenger Hunt
Description: Whew! Enough learning already! Time to go change and get ready for the bike / run scavenger hunt!


4:00 PM to 6:00 PM - Art Trail Scavenger Hunt
Description: Food, drink and all sorts of prizes await as we navigate through Bentonville’s famous Art Trail. Attendees will be split up into teams in this interactive and competitive way to tour the town. Everyone will end up at Bike Rack Brewing where happy hour, dinner and keynote will begin.


6:00 PM to 7:00 PM - Dinner Keynote
Location: Bike Rack Brewing
Speaker: TBA
Title: TBA
Track: Keynote
Description: This talk will encourage media to help fight the good fight for public lands.


7:00 PM to 9:00 PM - Happy Hour and Dinner
Location: Bike Rack Brewing
Description: Whew! All that scavenger hunting means it’s time for some good drinks and delicious food!

Day 3 (Sunday Oct 29, 2017)

8:30 AM to 9:30 AM - Breakfast and Keynote
Location: Grand Ballroom
Speaker: You!
Title: Content Campfire
Description: This interactive group session is aimed at helping bloggers and brands collaborate about their most pressing digital issues. There will be eight stations with easels (stations include Pinterest strategy, Instagram strategy, SEO, monetization, imagery/legal issues, writing and editing, WordPress, Google Analytics). You’ll gather at rotating stations, campground style, and ask those burning questions to a moderator who will ask the rest of the group for answers.


10:00 AM to 11:00 AM - How to Create an Editorial Calendar Based on Seasonal Search Demand
Location: Grand 1
Speaker: Fara Rosenzweig, Founder, Fit Creative Media, Formerly Content Manager of Active.com
Title: How to Create an Editorial Calendar Based on Seasonal Search Demand
Description: This speaker will outline the tools you will need to build an SEO based editorial calendar.


10:00 AM to 11:00 AM - 10 Steps to Launching Your Own Podcast (Part I) and Advanced Podcasting Tips (Part II)
Location: Grand 3
Speaker: Tyler Benedict, Founder, Bike Rumor and The Build Cycle and Jen Altschul, Senior Producer, Dirtbag Diaries
Description: The first portion of the seminar will cover the basics of podcast. The 10 things you need to know to get off the ground. The second portion of this talk will address advanced concepts for those who are ready to take their podcast to the next level.


11:00 AM to 12:00 PM - The Easiest (and Likely, Most Powerful) SEO Trick You'll Learn This Year
Location: Grand 1
Speaker: Steven Sashen, CEO, Xero Shoes
Title: The Easiest (and Likely, Most Powerful) SEO Trick You’ll Learn This Year
Description: Ever heard of screenless search? That’s basically where you search via Siri, S Voice, Cortana or whatever voice driven AI will speak your results back to you. Steven Sashen, Founder of Xero Shoes, has figured out a way to game this search tactic and drive massive amounts of traffic.


11:00 AM to 12:00 PM - How to Go From 0-500k Instagram Followers
Location: Grand 3
Speaker: Ryan Carter, Founder, Camping with Dogs
Title: How to Go From 0-500k Instagram Followers
Description: Are you ready to take your Instagram strategy to the next level? Ryan Carter, founder of the ad agency, Parachute Media, will take you through the key aspects of growing Camping With Dogs from 0 Instagram followers to 500,000 with over 600k in revenue. The journey will cover everything from traditional blogging, Facebook Advertising, PR, Influencer Marketing, and Conversion Funnels.


12:00 PM to 1:00 PM - Lunch
Location: Grand Ballroom
Speakers: Jenny Guy, Stephie Predmore, Susannah Brinkley, Mediavine
Title: Live Content Audits
Track: Amplification
Step up to the mic and get your site analyzed by a professional! Jenny and Susannah will audit a site’s “viewability” and break down what Google, advertisers and your readers, want to see in a UI / UX of a blog.


1:00 PM to 2:00 PM - Tips & Tricks for Creating Awesome Live Content
Location: Grand 1
Speaker: Kami York-Feirn, Social Media Specialist, Osprey Packs, Jamie King, Founder, Fit Approach
Title: Tips for Instagram Stories and Facebook Live
Description: Learn from social media pros how to use Instagram stories and Facebook Live to create next-level content that maximizes your reach and engagement from the social networks you use on a daily basis.


1:00 PM to 2:00 PM - Monetize through Events, Coaching and Online Courses
Location: Grand 3
Speaker: Jeff Hester, Editor, SoCal Hiker, Ryan Leech, Pro MTBr and Online Coach, Kristin Hostetter, Editor, SNEWS
Title: It’s no secret that there are other ways to monetize a blog than through ads. But have you thought about throwing a mini event around your community? How about online coaching lessons? Perhaps selling courses? According to one study, successful blogs (a blog that supports at least one full time salary above median income) view digital products (like courses or lessons) as their top source of revenue. Check out how these bloggers are making digital products work for them!


2:00 PM to 3:00 PM - Advanced Google Analytics
Location: Grand 1
Speaker: John James, CEO, Engine Insights
Description: Google Analytics is a rabbit hole that goes very deep depending on how interested you are in learning. John will take folks through the secondary dimension (literally – the reports are called Secondary Dimensions) as well as some must-know dashboards for advanced Analytics users.


2:00 PM to 3:00 PM - Get on More Press Trips
Location: Grand 3
Speaker: Kalene Griffith, Visit Bentonville, Jill Rohrbach, Arkansas Tourism, Kraig Becker, Adventure Blog, MODERATOR: Kenji Haroutunian, Press Camp and Outdoor Blogger Summit
Title: How to Get on More Press Trips
Description: DMO’s (Destination Marketing Organizations) need press and you need press trips. How convenient! This session will outline what DMOs look for when vetting bloggers and will offer insight into how pitch or even, how to shape your publication to meet their needs.


3:00 PM to 4:00 PM - Awards Ceremony
Location: Keynote Room
Description: Time to hand out awards for the best publications and articles of 2017!


4:00 PM - Conference Over
For the faithful who remain, we’ll do a tour of Crystal Bridges Museum!

All sessions subject to change